Twitter Do’s and Don’ts for Small Businesses

Twitter is a powerful tool for business owners wether their business is online or offline. But too many people are too lazy to understand what’s really going on or how to really use Twitter the right way.

Use the following guidelines to check yourself and understand if you’re doing Twitter right or if you need some help (don’t be shy to ask for it!)

Let’s start with the don’ts as they are more fun:

Don’ts:

1. Don’t talk to yourself.
I’ve seen businesses open a Twitter account, and start posting every day, not realizing that there’s no one to read their updates, as they have no followers. True story.

2. Don’t Auto-Follow Blindly.
Auto-following isn’t necessarily bad, it’s one of the most effective way to get a lot of followers. But if you just auto-follow irrelevant users blindly, you will just have a list of zombie followers who won’t ever buy from you.

3. Don’t shout.
Twitter is about conversation. Many businesses on Twitter just post updates with no interactions. This is not necessarily a bad thing – sometimes it’s the right thing to do. But for a lot of businesses this is just not the most effective way to use Twitter.

4. Don’t Spam.
There a lot of things that fall under this category, but as a rule of thumb, remember that Twitter is a two-way street – don’t do things that are just in your interest, make sure to always provide value to others.

Do’s:

1. Post relevant updates.
That’s the best way to get relevant followers and keep them around. If you’re only going to post personal updates or updates about your own business, in most cases (depending on your business) your followers get bored and will unfollow you.

2. Get relevant followers.
How do you get people to know about your awesome, relevant updates? The best way is to follow people who might be interested in your product or niche. Read our Twitter Adder tutorial to learn how to do that.

3. Interact with your followers.
So you have followers, they like what you post, what’s next? Interacting with them will get you exposed to their followers and help you sell more, as Twitter is the ultimate tool for pre-sale questions, basic customer support, and more.

Twitter is about conversation, remember?

4. Set goals.
What are you on Twitter for? Are you trying to get traffic to your site or online stores? Sell to your followers? Viral traffic? Email subscribers? Brand awareness? Cut down on customer support costs?

Makes sure you set your goals and stick to them. If you’re not sure what your goals should be, or feel like you’re not reaching them to your satisfaction, drop us a note, we may be able to help.

4 thoughts on “Twitter Do’s and Don’ts for Small Businesses

  1. My husband was on Twitter before me, and it’s interesting when I first asked him, “What is Twitter about? Isn’t it about having conversations?” And, he said, “No. I only use it to get information.” Well, I joined, and I try to have conversations. He just uses it differently. It’s like Twitter and the difference between a man and a woman!

  2. I agree.

    I think for a lot of people it’s a way to just stay in the loop and learn a lot. But for businesses I think it is important to interact with users, or at least provide valueable information, otherwise no one follows you.

    I’d love to hear more about how you and your husband are using Twitter, there’s always something new to learn!

    -Adam

  3. Sometimes I think people use twitter as just another avenue to SPAM! You have some excellent content here on your blog!!!! I’ll be back when I start my new travel business venture this fall! Thanks!
    Kathryn

  4. I think as opposed to man other place, a lot of Twitter spam is actually a result of people not using it right – which is why I wrote this post.

    Of course, this is not the case with all those “get a free ipad” tweets I get whenever I mention any Apple products in my tweets 😉

    Your new venture sounds very interesting I would love to hear more about it when you’re ready. Don’t hesitate to reach out if you need any advice or brainstorming! Thanks for the compliment, we’ll do our best to keep providing great tips:)

    -Adam

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