My (Not So) Secret Weapon for Creating Super-Converting Landing Pages

The more we read about landing page optimization and their huge effect on sales, sign-ups and other goals, the more overwhelming it seems. There’s just so much you can do to improve your pages, and so much you SHOULD be doing in order to not miss out on sales that were otherwise in your pocket.

This is why I was delighted to see Unbounce’s comprehensive checklists that cover almost everything you need to think about when working on your landing page. I got used to having their checklists open while I write the copy for my landing page, when I work on the design, and before I launch any of them.

Here’s The 5-Minute Conversion Health-Check Scorecard, and here’s the longer list which I prefer.

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